Why are we called Afoot Games?!

I've gone for the slightly silly title 'Afoot Games' in reference to the old 'The game is afoot!' quote. Although it's entered pop culture as a famous catchphrase of Sherlock Holmes, he only actually says it once -  In The Adventure of the Abbey Grange, he wakes up Watson and says “The game is afoot. Not a word! Into your clothes and come!”

What I feel is often lost along the way is that he's actually quoting Shakespeare (Henry V), and that it's a hunting metaphor. The word 'game' is being used in the sense of an animal like a deer which is on the run (ie. afoot), not a 'game' that you play!

I see you stand like greyhounds in the slips,
Straining upon the start. The game's afoot:
Follow your spirit; and upon this charge,
Cry 'God for Harry! England! and Saint George!'

So, the Afoot Games logo has some deer, but these deer funnily enough aren't afoot. They're just chilling out, and getting cosy.